12 Week SaaS Scaling Program
Requirements
B2B SaaS CEO/Founder
$1M to $30M in ARR
50+ Paying Customers
Ready to Scale Faster
Can Commit to 1 Hour Per Week for 12 Weeks
This program is only for B2B SaaS CEOs with $1M to $30M in ARR. Ryan Allis (who grew iContact as CEO/Founder to $50M ARR and exited for $169M) takes each CEO client through a 12 week curriculum designed to increase lead volume, customer acquisition, and revenue growth as we help you prepare for future fundraising rounds (if needed) or an exit (if desired). The program begins May 1, 2023 and will run for 12 consecutive weeks.
Program Curriculum
Week 1: SaaS Growth System Overview
Week 2: Unit Economics: CAC, ACV, Churn, Lifespan, Lifetime Value, Max CAC
Week 3: Your Funnel: Landing Page, Offer, & CTA
Week 4: Digital Advertising Part 1: Creatives, ToF Traffic, Tracking
Week 5: Digital Advertising Part 2: Retargeting, Lookalike Audiences, Customer Marketing
Week 6: Assessing Ad Results: CAC-Based Scaling
Week 7: Conversion, Retention, and LTV Optimization
Week 8: Setting Up & Scaling Inbound Sales Team
Week 9: Setting Up & Scaling Outbound Sales Team
Week 10: Recruiting A World-Class Exec Team
Week 11: Preparing for Company for Next Round of Funding
Week 12: Preparing for Company for Exit
Program Cost:
$5,000 per month for 3 months ($15k total)