SaaS Scaling Coaching
For CEOs and Founders of B2B SaaS Firms With $1M to $100M in ARR Who Are Ready to Scale Revenue and Customer Acquisition, Raise Capital, or Prepare for an Exit
We advise SaaS companies in hyperscaling. It’s like having an Experienced CEO Co-pilot for your business. We focus on unit economics, SaaS metrics, scaling up customer acquisition through paid advertising, inbound sales, and outbound sales, and putting in place the systems to professionalize, handle rapid growth, and prepare for your next round of funding or eventual exit.
Ryan Allis
Managing Partner
Hill Canyon
Founder Background
CEO/Founder of iContact from 2002-2012 (exited for $169M)
Scaled to $50M/year in sales, 70,000 customers, and 300 employees
Raised $48M in venture capital
Sold company for $169M to publicly traded company
CEO Scaling Coach for SaaS CEOs (2016-2023)
Tatango ($5M to $50M)
GreenPacket ($160M in Annual Revenues, IPO)
Pipeline CRM (Leading Mid-Market CRM, 18k users)
Seamless.ai (400,000 Customers)
Revenue Accelerator (Outsourced Outbound Sales)
Block Aero (#1 Aerospace Blockchain Firm)
Harvard MBA (Class of 2016)
SaaS Scaling Advisory Services
Weekly CEO Coaching
Company & Departmental KPIs
Exec Team Recruiting
Fundraising Process
Sales & Marketing Processes
Rapid ARR Growth
Board Management
VC Timing & Terms
Unit Economics
Scaling Advisory
Sales and Marketing System Setup
Outbound Sales Setup
Multichannel Advertising
ABM Lead List Building
Marketing Messaging
Retargeting System
Recruiting Sales & Marketing Leadership
Sales Compensation System
Fundraising Advisory (if needed)
Deck and materials prep
Seed/Series A/B/C fundraising
VC Firm Reachouts
Term Sheet Advisory
M&A Advisory (Buyside and sellside)
The SaaS Growth Playbook
The most in-depth guide for scaling up SaaS companies from $0 to $50M in ARR. Ryan Allis is a three-time INC 500 CEO. He was the co-founder and CEO of iContact for ten years and grew it to 300 employees, 70,000 customers, and $50M in annual sales before its acquisition by Vocus (Nasdaq: VOCS) for $169M. He is a sought-after SaaS CEO Growth Coach and Advisor and the founder of Hill Canyon. Ryan studied economics at UNC-Chapel Hill and holds an MBA from Harvard Business School. He lives with his family in Austin, TX.
How to Scale a Venture-Backed B2B SaaS Company
A twenty page in-depth PDF on how to scale a B2B SaaS Company from $1M to $50M ARR. Covering CAC-based customer acquisition, sales team scaling, venture capital markets, and preparing for the exit.
The SaaS Growth Formula
The intention for this guide is to help SaaS CEOs who are focused on growing their company's sales - by implementing a simple formula called The Growth Formula. This formula is for companies that have already established product/market fit, already have paying customers, and are now ready to scale up through scientific and CAC-based digital marketing, inbound sales, and outbound sales.
The SaaS Growth System
A fourteen page in-depth PDF on we take each CEO client through a six-phase process designed to increase lead volume, customer acquisition, and revenue growth — and then scale up the sales team, executive team, and investor support as we help you prepare for future fundraising rounds (if needed) or an exit (if desired).
